MARKETING OF PLACES

Marketing of places has nowadays become a strong tool in the process of cities' and regions' development, especially concerning building an attractive image and strong brand of territorial products. The idea of marketing of places, goes beyond the traditional division of management and development area of cities and regions. Characteristic feature of this idea is the fact that it's multidisciplinary and it integrates the marketing concerning the culture, tourism, business, science, sports and quality of life.
The final effect that we want to achieve is a desirable, united city‘s image, built by consciously created landbrand‘s identity, attractions, products, infrastructure and social activity.

 

 

Gdynia Development Agency is a unit which derives its ideas from new solutions of know how and proven good practices of Polish and foreign Partners. The fact of having an experienced team of consultants and experts from the agency has a crucial meaning.

We always use the solutions which we consider as the optimum and effective for a given problem – the place’s needs, therefore we treat each project very individually.

We make a detailed and complex action plan, recognizing a wide range of conditions and connections of each of the introduced project. Its place and development remains an extremely complex jigsaw, which requires proper concentration, prior knowledge and competence from the team.

OUR OFFER

  • Concepts and programs for the brand products development
  • Designing the place's attractions
  • Promotion and introduction of conception of territorial products
  • Marketing of attractions and events – programs and marketing strategies, plans of promotion and PR, concept of brand building
  • Social marketing – programs and strategies designed for public need organizations
  • Complex design of chain solutions
  • Graphic design – design of signs, symbols, systems of individual identification, commercials
  • Special trainings for marketing of places

  • Transfer of knowledge concerning the marketing of places

 

 

OUR PHILOSOPHY OF ACTION

  • People – as the main foundation of projects for Marketing of places, the brain, and strategic and critical component of the success of projects
  • Place‘s context - its genius loci, potential of development, the ability to adapt, change or distinguish itself from other places
  • Catalysts – they fulfill a very important role concerning the success of realisation and creative solutions
  • „Fuel and energy“ - essential assets, tools and areas of tasks and activities, crucial for achieving established goals

  • Place‘s mechanism - every city, or land brand can be compared to a very precise device, in which cooperation and quality of all various components working in it is crucial to achieve the final effect. Research, optimisation and coordination of the components‘ activity is one of the conditions essential to achieve a final success

PROJECTS

  • Concept and organisation of the press conference in Warsaw „Wiejjj do Gdyni“ (“Be blown away to Gdynia“)
  • Essential concept of the IX International Economic Forum
  • Concept of the Places’ Marketing and Brand School
  • Promotion concept of the IX International Economic Forum
  • Concept of events and workshops concerning the Culinary Route in the centre of Gdynia